People who stop by the Merle Norman shop in downtown Marietta are always greeted warmly. The “Merle Norman girls” are not just knowledgeable about what they do, but they are also extremely kind. A campaign the shop just got started showcases even more the kindness we are talking about.
Beginning on June 8th, Merle Norman and Marietta Main Street tag announced the start of a program called Marietta Main Street Makeovers. The campaign will run until July 31st, 2018. The idea is fairly simple on the surface. Business owners and employees downtown can schedule a makeover appointment at Merle Norman at no cost whatsoever. A “before” picture will be taken before the makeover starts, and then the “after” picture will be taken at that person’s place of business.
We said the idea is simple on the surface. The intricacy in the project is the level of cross-promotion this campaign will create downtown. Merle Norman will of course benefit from increased attention during the campaign and more people will be exposed to their products and expertise. The “after” photos that get released will not just show the make-over, but it will also show the recipient in her work environs. Through this campaign you might hear about a show you did not know was downtown, plus you’ll get to celebrate someone who took a little “me” time.
“We’ve always offered free make-overs to different groups over the years,” said Kayla Niermeyer, Manager of Merle Norman Marietta. Last July we had a “Gorgeous Grandma” campaign, and we’ve given free make-overs to nurses, teachers, and other groups. Sharon (Shaner) had the idea this year of building on the make-overs to add some downtown cross-promotion.”
There has been, it seems, an increased spirit of collaboration in Historic Marietta during 2018. The downtown community really pulled together during the flooding that plagued the area in the spring, and then The Adelphia hosted the First Settlement Festival in April, which again was based on collaborating and cross-promotion. Bar crawls coordinated by Marietta Main Street, like the upcoming Red, White and Brews Festival, also has this spirit behind it.
The reaction to the makeover campaign has been good so far. “People are excited to be able to do this, “Kayla said,
Call Merle Norman at 740.373.8519 from now until July 31st to schedule your free makeover. The session can last for as much or as little time as you have, but ideally, try to dedicate an hour to an hour-and-a-half for the process.
We are looking forward to seeing all of the “after” pictures!